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 The magazine is a full-color, glossy publication and very
appealing to the readers.
Because The Heart of Lake County Magazine is a quarterly
publication, any ad you place will have 3 full months of shelf-life
exposure in the stores to the public.
This magazine is being sold in venues all over Lake County and
surrounding communities. (By way of the most recent statistics,
the population of Lake County consists of 227,511 residents, not
to mention the surrounding communities) (Click "Where to buy"
to find out where you can get your copy)
Research has proven that magazines have a long shelf life, as
compared to other newspaper publications. People keep
magazines on their coffee tables, end tables, nightstands, and even
in the bathroom.
Research has also proven that more people purchase a product,
or frequent a business as a result of seeing an ad in a magazine
than the combination of television, radio and newspapers
combined. When people see a commercial on television, they either
change the channel or they leave the room for a snack, or to visit the
bathroom. When an individual has the car radio on, and a
commercial comes on, the first reaction is to change the channel.
After a person reads the newspaper, they will usually toss it in the
garbage or recycle bin, or put it on the floor for their pets.
Magazines have appeal in that they cater to the wants and needs
of the readers. The Heart of Lake County Magazine will inform or
entertain on a lighter more positive level. The news (newspapers,
television, and radio usually focus on the negative or ills of society).
If a business advertises in The Heart of Lake County Magazine
with a 1/4 page or larger ad, we will do a feature article with glossy and color photos.
According to research, heavy magazine readers are more likely
to be among the largest spenders across most product
categories.
People will pick up the magazine several times giving advertisers
the opportunity for added exposure.
Research states that consumers trust and believe magazine
advertising more than any other media.
According to research, there is the least negative attitude in ads run
in magazines than in any other media.
The Heart of Lake County Magazine is being promoted by the
Chamber of Commerce, The Lake County Business Journal,
Crain's Cleveland, WELW Radio, PWI (Professional Woman's
Institute of Lake County), on the internet, on the back of a Laketran
Bus, on the front windows of all the mom & pop stores, by word of
mouth from all the staff members (and the family and friends of staff
members), the present advertisers, and also the individuals that
had feature articles written about them with glossy color photos.
The two best reasons to advertise in The Heart of Lake County
Magazine are that this magazine is being well received by all that
have seen and read it, and we will do our best to satisfy all your
advertising needs.
*Research information compiled from www.magazine.org |
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Rate Sheet
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The Heart of Lake County Magazine 'Media Kit' lists all of the ad sizes, ad prices and the digital requirements, if you are interested in advertising in this exciting new publication. If you have any questions, please contact Donna L. Robinson. Or if you need any information about digital requirements,
contact Cynthia Henderson (art director). |
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To download Media Kit: 'Right Click' on the "Download
Media Kit" button and click 'Save Target As' |
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Adobe Reader is required to view and print
The Heart of Lake County Magazine 'Media Kit' |
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